INFLUENCERS AND AMBASSADORS LEAD - Hollister

Abercrombie & Fitch Co. is a portfolio of lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. We believe the people make the place. Someone with a perpetual desire to live like it’s summer every single day and with the ability to tap into the teenage-summer-break version of themselves (you’re picturing your AIM away message right now, aren’t you?). We believe that by fostering incredible relationships with incredible people, and help them do incredible things together with us, we will continue to purposefully and authentically lead the way in the teen retail space. Assists in the 360 brand campaign planning process as an subject matter expert in talent and working with influencers and people as a core component to the campaign and product strategy Responsible for influencer strategies and campaign talent execution layers Responsible for the strategic management of the brand’s high school ambassador program Represents brand on talent photoshoots and events Drives new and innovating thinking that leads to a world-class “people” strategy Works with external agencies to ensure right group of talent and teens are being included as part of the brands strategic direction for campaigns and planning Heavily coordinates with social channels to ensure alignment for engagement and posting strategies Works closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels Regularly works with creative leads to work through casting and shoot requirements Leads new thinking as it relates to activating our large associate base to build brand love Pushes new thinking on how to best leverage the ecosystem of all of the people working together to push the brand forward (celebs, influencers, ambassadors, fans, loyalty members, customers, teens) Manages new ways to think about brand measurement and reporting as it relates to the impact of influencers and ambassador programs Analyze marketing trends, consumer mindset, and competitive data for seasonal campaign preparation Responsible for tracking and managing campaign budgets Compile data for seasonal hindsight presentations Build and maintain relationships with cross-functional partners Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc) and identify key insights and drive their integration into campaigns What will you need to bring?