GENERAL MANAGER, ECOMMERCE - Hybrid

Job Summary: The General Manager, Ecommerce has oversight of Ecommerce channel including accountability to achieve financial targets including sales and profitability. Responsibilities: Continued focus on UX enhancements and conversion improvement opportunities identified through competitive and industry, as well as internal insights. Ongoing implementation of new solutions and functionality to drive revenue and improve customer experience Drive ongoing process improvements, collaboration, and accountability amongst teams to maximize productivity and Maintain effective fiscal management of Ecommerce Operations & Performance Marketing budgets adapting accordingly to trend driving relevant ROAS targets where applicable and agreed on with cross functional teams Lead relationship with digital marketing agency, working closely with them to continually optimize paid media strategies across search, display, paid social, affiliate, direct mail, and SEO channels. Partner with integrated marketing team to ensure alignment on all content and messaging across channels including collection launches, social activations, direct mail, paid media to align with retail stores for a 360 brand view. Desired Background: BA in Business Management, Fashion Merchandising or a related field Experience: 15+ years' experience in digital and/or related field Skills and Qualifications: Proven track record of Ecommerce and digital marketing experience including budget, and team management Ability to translate brand strategy into the digital ecosystem and execute projects that lead the company further in the digital acceleration Demonstrated skills in strategy and planning, budget and P&L management, digital merchandising, and marketing Proven leadership and team management skills derived from having direct responsibility for building and managing a high productivity and performance team Experience working closely with cross-functional departments such as Creative, Marketing, Merchandising, Planning, etc.