DIGITAL ART DIRECTOR

The position is responsible for conceptualizing and executing design solutions for the e-commerce business, with an eye to the multi-touchpoint digital marketing programs and social media channels. - Concepts site experiences to support digital marketing and omnichannel brand initiatives - Understands and works within existing and future brand guidelines to extend the brand aesthetic to the digital channels - Understands how to apply user-centered design principles to the creative decision-making process. - Collaborates with ECOM site experience, site merchandising, site production, copywriting and brand counterparts to achieve business and customer strategy objectives - Keeps abreast of technical innovations, research competitors, and work toward best in class experiences - Evaluates customer data to drive decisions in partnership with customer analytics, site merchandising, and marketing - Partners effectively with front-end developers/engineers and UX to ensure optimal production process and usability best practices - Partners effectively with UX and CRM teams to understand and explore user testing opportunities (both qualitative and quantitative). - Effectively presents initial creative concepts, communicate functionality and online interactive goals - Partners with Creative Director and campaign art directors to conceptualize, plan and art direct photography and video for digital, pre- and post-production. - Bachelor’s degree or equivalent required - 8+ years digital design experience, including ecommerce, digital marketing - 3+ years in a creative management role - A strong digital portfolio demonstrating clean, pixel-perfect design, user-centered and intuitive design solutions - Vertical Retail/Fashion/Luxury/Beauty industry experience strongly preferred - Ability to develop and adhere to brand style guides, design systems and pattern libraries - Experience with responsive design (I.e. Bootstrap principles) and “mobile-first” theory.