The Manager of Media Optimization & Attribution leads a team in delivering insights based on media mix modeling, multi-touch attribution and tests, as well as media spend optimizations to drive business-critical decisions for Senior Leadership. In addition, Manage MMM & MTA vendor relationship inclu...
Communicate key findings and insights and present recommendations to internal partners and Leadership to influence decision-making Collaborate with CIAS managers and assigned product category and brand management team(s) Manage secondary research relationships and data, notably NPD Manage the develo...
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