May 31, 2023

VP Sales

Rainbow West Apparel, Inc. Sherman Oaks, California

VP Sales – RW Designs Required Duties and Qualifications The VP of sales will be responsible for identifying, prospecting and closing orders for big box private label brands (e.g.; Walmart(non-swim)/Target/Costco/Sam’s Club/etc.) and the contemporary customer base for the Power 2 the Flower and private label brands. This position will be responsible for prospecting and developing new business opportunities for RW Designs through providing customer-centric solutions. This role serves in a sales capacity and communicates with all customers. Essential Duties • Successfully solicit and secure new customers• Build and drive the branded P2F line sales force (through showroom or individuals)• Maintain relationships with customers by providing support, information, and guidance• Pursue new opportunities, identify service improvements, and implement profit enhancements• Identify and build relationships with all decision makers, key contacts, and stakeholders during and after the sales process• Incorporate and orchestrate with COO in order to drive flawless execution of order flow• Use current pricing tools and follow internal processes established by COO to secure pricing for all large bids, opportunities• Utilize established sales research tools to secure and document interaction with all sales pursuits• Partner with and positively impact our current sales, capacity, account, and leadership teams• Remain current on industry trends, market activities, governmental regulations, and competitive landscape• Leverage all external and internal partners to generate sales pipeline and enhance sales opportunities with both new and existing accounts• Interpret and evaluate pricing and contracts to ensure proper adherence, mitigate exposure, and eliminate risk, while achieving expected profit margins• Participate and possibly coordinate quarterly (as directed by the COO) and annual reviews with current customers• Performs other responsibilities and duties as needed and as directed by COO• Travel as needed (to be approved by the COO) Required Qualifications • Minimum of 10 years of successful industry sales experience in apparel• Bachelor’s degree with a concentration in marketing, professional sales, or related curriculum Preferred Qualifications • Presentation and negotiation skills• Strong communication skills, ability to influence, demonstrate sound business judgement• Superior customer service and relationship-building skills• Self-motivated, competitive team-player with a huge desire to WIN

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