April 9, 2021

Sr. Director - Creative Digital Innovation, Content Creation - CALVIN KLEIN

Calvin Klein New York Calvin Klein Office, New York

Design Your Future at PVHSr. Director - Creative Digital Innovation, Content Creation - CALVIN KLEINPOSITION SUMMARY:The Sr. Director, Creative Digital Innovation, is responsible for the on-brand, on-strategy execution of digital creative across all Calvin Klein global websites, emails and digital marketing.This strong team leader will deliver world-class digital-first Fashion / Lifestyle content ideas and creative direction to motion, UI/eComm, eCRM, and full-funnel digital/dynamic creative.The Sr Director will oversee the other members of the digital content creation team, to develop quality experiences that dovetail business units’ performance and brand/product messaging goals. As a leader of digital innovation, this person will be instrumental in leading the business’ evolution into a digital-optimized, mobile-first global presence.PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:Lead the creative vision and design aesthetic for all global webstores, email, and digital marketing under the leadership of the SVP of Content CreationDrive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads, the VP of Strategy & Innovation and the designers, producers, motion artists and content strategists on your teamBuild out digital-first, mobile-first consumer touchpoints that can be adapted across all touchpoints, from digital advertising content to in-store experiential designBe a leader in translating consumer behavior insights from the eComm and web merch team into UI/UX solutions that are responsive, intelligent and adaptive to regional webstore designsDeliver nimble strategies for the creative execution of attractive and enticing landing page designs that guide the consumer journey through digital advertising to points of purchase on-site and externallyPresents creative concepts, strategies and work to internal and external partnersContinuously develop knowledge regarding new design trends, innovation in the creative field, customer experiences and technologyLead the training and development of your creative team, including delivering on guidance and clear direction, problem solving and people managementOversee the end-to-end development and completion of multi-channel digital campaigns, including being accountable to the quality of all end products, approving final post production for eComm creative and overseeing final media channel deliveriesAct as a brand steward and ensure clear and comprehensive communication to business partners and team members__________________________________________________________________CONTACTS:Internal:            Content Teams, Marketing, Project Management, Production, Channel Management, Fashion Office, Public Relations, Special Events, Design, Internal divisions and Business units.External:           Agency Partners and Creative Partners__________________________________________________________________SUPERVISORY RESPONSIBILITIES:Direct:              Director of Digital Content Creation Manager, PDP art direction,                             Digital Content Creation Manager, CRM designIndirect:            Creative team of 12+ associates, campaign/digital/motion production support staff members. ENVIRONMENT:The environment is extremely fast-paced and deadline driven.__________________________________________________________________QUALIFICATIONS & EXPERIENCE:Experience:10+ years of digital creative direction experience within the fashion/lifestyle spaceMust have strong managerial/leadership competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environmentProgressive, cutting edge creative backgroundExtensive experience working with graphic designers, front-end designers, motion artists/animators and eComm analysts/digital marketers in a creative-driven cultureEducation:Bachelor’s degree in business related field or equivalent experienceSkills:Superior understanding of the history of CALVIN KLEIN Advertising and the current Brand platformMust be driven by a responsive, mobile-first design philosophy and have expansive knowledge in the implementation of modular templates that are both beautiful and functional for global content consumption and user flow experience, working across different platformsMust be a strategic thinker and creative problem solver, with an ability to create outstanding work with high energy and maintaining positive moraleExtraordinary attention to detail and understanding of the CALVIN KLEIN aestheticExcellent communication, written and verbalMust have excellent presentation skillsMust be a good listener, and have the ability to influence othersMust have a strong desire to continually bring creative and cultural innovation to the processMust have the ability to multi-task and delegate creative projects in a fast-paced and ambitious work environmentStrong work ethic, and relentless commitment to quality and efficiencyAbility to lead, inspire and manage teamsFlexibility to adjust quickly to changes and deliver on tight deadlinesAbility to navigate complexitySophisticated understanding and proficiency of Sketch, InDesign, CSS, HTMLPVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. Accordingly, applicants are asked not to disclose this salary history information to PVHhttp://www.pvh.com

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