Our values are a shared responsibility embodied in every position and are intended to be woven into all that we do; how we approach our work and how we interact with one another. • We are authentic• We thrive in connection• We trust each other• We innovate through creativity• We are committed to the health of the whole• We are united by purpose Position Overview **This position is predominantly remote, but with expectation to meet in our EF headquarters in Irvington, New York once or twice a month to attend key meetings. The Paid Search Manager will analyze the success of our paid search campaigns to provide strategic direction and guide investments to both drive new and qualified traffic and retain and reactivate customers. Create roadmap to drive online and offline traffic including both new and existing customers through Paid Search, Product Listing Ads, PMAX and other search marketing programs. Develop testing roadmap, identifying new opportunities to drive performance and achieve business goals Develop prospecting plans to drive new to file customers, reporting on success including cost to acquire a new customer by program.
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