What You'll Do: Create triggers, automations, and journeys within Salesforce Marketing Cloud. Proactively partner with merchants, graphic designers, website team, brand marketing, IT, customer service and store operations to drive overall program efficiency and success. Build strong relationships with email, SMS, and push vendors. Communicate critical performance metrics including weekly, monthly and quarterly program performance as well as testing, SL and heat map analysis to drive program optimization. Develop, produce, and leverage reporting to determine the effectiveness of email strategies (heat maps, deliverability, performance, etc.)
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