This position is integral to enabling the digital marketing team with actionable insights to help grow their channels and contribution to the bottom-line. Measures the effectiveness of advertising investments for both online and offline contribution. Works with the business intelligence (BI) team to evolve our LTV and ROAS models to support new and offline channels and conversion events that drive our acquisition strategy. Develops analytical insights through assumption testing and sensitivity analysis and performs complex data analysis. Bachelor’s Degree in Business, Analytics, Marketing, Economics, Statistics, or Applied Mathematics required 5+ years of experience in marketing analytics, online marketing, e-commerce, or equivalent role with an analytical scope Well-versed in A/B testing, KPI tracking, website analysis, and website tagging Experience in web analytics, MTA, multi-media mix analysis and business intelligence software is preferred Proficient in gathering, aggregating & analyzing campaign data in Google Analytics and/or SQL Understanding of digital marketing channels including affiliates, display, paid search, social and offline channels Experience in SQL or similar language, working with complex datasets is preferred.
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