EMAIL & CRM SPECIALIST

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Pull data from our Email and CRM systems to support retention marketing campaigns Share CRM data with performance channels to optimize campaigns Collaborate, coordinate and schedule emails for our customers Recommends and executes on opportunities for email list acquisition and loyalty sign-up Manage post-purchase campaigns and other lifecycle emails to ensure repeat buyers Work with Ecom Management to develop email segmentation, personalization and optimization strategies for a variety of objectives: sales, lead nurturing, re-engagement, loyalty building, etc Provide insights on performance marketing trends Update seasonal assets for all triggered campaigns Work closely with the digital marketing team to ensure program consistency across channels Maintain data reporting across our brands Execute ad hoc analysis of performance channels as requested Perform other duties as needed Experience with Email platforms (ie Mail Chimp, Constant Contact, Klaviyo, Listrak 1-2 years of digital performance marketing experience General knowledge performance based marketing channels Good understanding of digital performance KPIs and attribution Google Analytics Strong project management skills and attention to detail