DIRECTOR, MARKETING (SOMA)

This position develops and drives innovative multimedia campaigns and initiatives by leveraging customer data and brand storytelling to effectively acquire, retain and grow target customer segments. Translates business, brand and customer needs into marketing strategies that drive business objectives Creates, optimizes and evolves strategies to attract new and retain and grow existing customers Consistently makes decisions through the lens of the customer Serves as the customer filter for all marketing communications so that the brand message and focus is properly represented Builds collaborative working relationships with cross functional teamsto facilitate the marketing strategies. Partners with the merchandising functions to develop marketing initiatives that assist in achieving business plan: Provides input on annual and seasonal merchandise strategies, aligning product & customer strategies Partners with marketing & merchant disciplines on key sales and brand priorities to ensure cross departmental coordination to develop, implement and monitor new campaigns Partners with CRM & Retention Marketing Teams to develop customer-level plans to activate existing customers through email, SMS and direct mail channels. Partners with Digital Marketing Teams to deliver on customer and sales goals for the brand through leveraging search & shopping channels, paid social, affiliates, revenue-oriented influencers and SEO. Directs the marketing planning process Incorporates business needs, larger brand goals, leverages customer data, manages marketing effectiveness and manages budget parameters, translating them into annual and seasonal briefs for creative and marketing Reviews and provides input on all creative elements to ensure clear customer messaging, and on target to brief Values individuality and the diverse talents of their team.