May 4, 2021

DIRECTOR, DIGITAL COMMERCE - Soma

Chico's FAS, Inc. Fort Myers, Florida

Functional Responsibilities Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand’s Omni-channel initiatives. Create seasonal financial goals/KPIs for the eCommerce business. Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics. Participates in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business. Online execution of brand initiatives.

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