A&F BRAND MARKETING MANAGER

Abercrombie & Fitch Co. is a portfolio of lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. OUR VALUES How do we do it? Every day, our associates show up and empower one another to stay curious and think big. The A&F Brand Marketing Manager is responsible for delivering brand campaign strategies that connect with the customer, translating product priorities and selling objectives into customer-facing messaging strategies, and delivering upon our brand purpose to create consumer trust and loyalty. Responsibilities: Manages an associate focused on the execution of campaign strategies and activations Responsible for developing year-long, seasonal and product set strategies, leading brainstorms and work sessions with creative partners, and presenting plans to cross-functional teams and leadership Is a consultative partner to marketing channel strategists to ensure plans are being appropriately brought to life Connects with global marketing team members to ensure they have the tools and plans necessary to adapt to their markets Responsible for gathering data/insights and marketing research via Data & Analytics teammates as necessary inputs into marketing planning efforts, ensuring we stay close to the customer and understand their changing behaviors and perceptions Understands and constantly re-evaluates the customer mindset to solidify brand relevancy, and build effective campaigns that put customers at the center Deeply understands merchant priorities and can translate those into business driving, customer-centric marketing campaigns Works to develop new and unique ways to authentically get in front of core demographic Responsible for executing activations and events as ideated in campaign development processes Responsible for engaging in and leading brand partnership conversations as appropriate Responsible for leading partnership and engagement with our non-profit partners as they relate to external marketing efforts Continually evaluates processes and ways to find efficiency Key performance measurements: delivers positive brand health measures, creates global marketing alignment, can pull actionable insights out of research and information, showcases strong cross-functional partnership, has presence and can command a room, has strong presentation skills, is a champion for the greater team and brand Key partners: Marketing Channel Strategists, Marketing Operations, Marketing Creative, Merchandising, Data & Analytics, Research & Insights, Global Promotions, Visual Merchandising, Legal, Corporate Philanthropy, Diversity and Inclusion, Corporate Communications What will you need to bring?