Women's Boutique Brand and Sales Leader

About Gena Chandler

Gena Chandler offers a curated mix of women's contemporary clothing and accessories across a variety of styles and price points. We strive to create a personalized shopping experience both in-store and online, making shopping simpler while empowering every woman to feel her best through every season of life.

About the Role

We're looking for an outgoing, fashion-loving individual who is equally passionate about people, sales, and creativity! The Sales & Brand Manager plays an important role in driving store performance, supporting the team, building lasting client relationships, and growing Gena Chandler's social media presence.

This is a hands-on, full-time role for someone who loves styling clients, leading by example, and bringing fresh ideas to the table. You'll work alongside the Store Manager to support the team's success while taking ownership of content creation, social media growth, and engaging our community both online and in-store.

Key Responsibilities

Sales & Client Relationships

Drive sales and achieve monthly revenue goals and key performance indicators (KPIs).
Build a personal book of business through consistent client outreach, follow-up, and relationship building.
Deliver personalized styling experiences by understanding client needs and creating complete, flattering outfits.
Lead outreach for store events, new arrivals, and client reactivation to encourage repeat business and strengthen customer loyalty.

Team Leadership

Partner with the Store Manager to coach and motivate the team, set the tone on the sales floor, and maintain high service standards.
Lead by example through strong selling behaviors, product knowledge, and exceptional client engagement.
Help create a positive, accountable team culture focused on collaboration and achieving sales goals.

Social Media & Brand Growth

Take ownership of growing Gena Chandler's social media presence, engagement, and brand awareness.
Develop and pitch creative content ideas for Instagram Reels, Stories, and other social media features.
Film and create engaging content featuring new arrivals, outfit inspiration, styling tips, and boutique events.
Style looks, confidently model on camera, and capture content both in-store and at local Raleigh destinations.
Stay current on social media trends and find creative ways to make them feel authentic to the Gena Chandler brand.
Use social media to connect with our community, attract new customers, and drive traffic to the store.

Store Operations

Maintain strong knowledge of designers, collections, and inventory.
Support daily store operations, including opening and closing procedures, transactions, online orders, and maintaining a polished store environment.

Qualifications & Requirements

Previous retail sales experience, with leadership experience preferred.
Strong communication and interpersonal skills with the ability to build lasting client and team relationships.
A genuine passion for fashion, styling, and helping women feel confident.
Creative mindset with a strong understanding of Instagram, short-form video, and social media trends.
Outgoing, energetic, and comfortable being on camera.
Self-motivated and proactive, with the ability to develop ideas and execute them independently.
Results-driven, organized, and adaptable in a fast-paced retail environment.
Available to work full-time, including three out of four Saturdays and occasional holidays including the week of and after Christmas

Pay: $20.00 - $23.00 per hour

Expected hours: 40.0 per week

Benefits:

Employee discount
Paid time off

Work Location: In person