Video Content Creator – Fashion Brand (Volunteer)

Mentor A Promise (MAP) is a New York City nonprofit dedicated to supporting children and youth ages 5–18 experiencing housing instability through mentorship, education, creative expression, and community-centered innovation. Thread & Promise is MAP’s fashion and design initiative—using fashion as storytelling, culture, and social impact. The TikTok Content Creator – Fashion Brand helps translate Thread & Promise’s values into short-form visual storytelling that feels authentic, creative, and human—not performative or trend-chasing for its own sake. This role exists to show how and why we design the process, the people, the stories, and the care behind each piece. Create short-form TikTok content highlighting Thread & Promise fashion pieces, design process, and brand values.Develop content ideas that showcase craftsmanship, culture, sustainability, and storytelling.Film and edit TikTok videos (behind-the-scenes, styling, process clips, storytelling moments).Collaborate with Fashion Designers, Multimedia team, and Marketing leads.Stay aware of TikTok trends while adapting them thoughtfully to fit brand values.Support cross-posting content to Instagram Reels when appropriate.Maintain a consistent, respectful visual tone aligned with Thread & Promise identity.Participate in creative planning check-ins.Check and respond to emails daily, with responses within 48 hours.Take responsibility for performance improvement by refining content based on feedback and analytics.

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