Video Content Creator – Fashion Brand (Volunteer)

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Video Content Creator – Fashion Brand (Volunteer)

Organization Mentor A Promise (MAP)

Division Thread & Promise – Fashion, Innovation & Storytelling

Platforms TikTok (Primary), Instagram Reels (Secondary)

Location Remote via Google Meet and/or New York City (as needed)

Type Volunteer (Unpaid)

About Mentor A Promise

Mentor A Promise (MAP) is a New York City nonprofit dedicated to supporting children and youth ages 5–18 experiencing housing instability through mentorship, education, creative expression, and community-centered innovation.

Thread & Promise is MAP’s fashion and design initiative—using fashion as storytelling, culture, and social impact. Our work blends ethical design, sustainability, and youth voice to create pieces that carry meaning, dignity, and purpose.

Why This Role Matters

The TikTok Content Creator – Fashion Brand helps translate Thread & Promise’s values into short-form visual storytelling that feels authentic, creative, and human—not performative or trend-chasing for its own sake.

This role exists to show how and why we design the process, the people, the stories, and the care behind each piece. TikTok is a tool for connection, not extraction.

What You’ll Do

Create short-form TikTok content highlighting Thread & Promise fashion pieces, design process, and brand values.Develop content ideas that showcase craftsmanship, culture, sustainability, and storytelling.Film and edit TikTok videos (behind-the-scenes, styling, process clips, storytelling moments).Collaborate with Fashion Designers, Multimedia team, and Marketing leads.Stay aware of TikTok trends while adapting them thoughtfully to fit brand values.Support cross-posting content to Instagram Reels when appropriate.Maintain a consistent, respectful visual tone aligned with Thread & Promise identity.Participate in creative planning check-ins.Check and respond to emails daily, with responses within 48 hours.Take responsibility for performance improvement by refining content based on feedback and analytics.

How MAP Supports You

Clear creative direction and brand guidelinesRespect for time, capacity, and boundariesCollaborative, mission-driven creative environmentConstructive feedback and creative autonomyProfessional references and letters of recommendationRecognition of your work as meaningful, skilled contribution

What We’re Looking For

Experience creating TikTok or short-form video content (fashion, lifestyle, or storytelling).Strong eye for visuals, pacing, and tone.Comfort filming and editing content independently (phone-based editing is fine).Ability to tell stories visually, not just follow trends.Interest in ethical fashion, sustainability, or culture-driven brands.Strong communication and collaboration skills.

Bonus (Not Required)

Experience with fashion brands or design contentOn-camera comfort (optional—can also be behind the camera)Familiarity with TikTok analytics and growth strategiesBilingual or multilingual abilities (Spanish or Haitian Creole preferred)

Commitment

Volunteer role, approximately 5–10 hours per weekMinimum 6-month commitment preferredRemote collaboration via Google Meet, with optional NYC-based shootsMAP prioritizes sustainability, care, and authenticity over virality

What You’ll Gain

Portfolio-ready fashion and brand storytelling contentExperience shaping a mission-driven fashion brand’s social presenceCollaboration with designers, creatives, and leadershipProfessional references and letters of recommendationThe opportunity to use social media creatively and responsibly

How to Apply

Interested candidates should apply directly through Idealist.

For any additional questions or concerns, please email us directly at [email protected]

Create with intention — help show the world how fashion can carry story, culture, and promise.

Thank you for your interest in volunteering with our organization. At this time, our volunteer opportunities are limited to individuals who are based in the United States. This limitation is due to legal, safeguarding, data-privacy, and programmatic requirements associated with our work. We appreciate your interest in our mission and your understanding of these constraints.