VICE PRESIDENT OF SOCIAL MEDIA & INFLUENCER MARKETING

Top PR agency seeks a Vice President of Social Media & Influencer Marketing to oversee its growing team. Can be based in NYC or LA. This candidate should have a proven track record of creating compelling and effective digital strategies, success managing and mentoring a team, an impressive portfolio of content-driven campaigns, be a blue-sky thinker and be able to interweave metrics with aesthetics to knock our client’s campaigns out of the park. The position, reporting to the Managing Partner, calls for an expert communicator and a strong leader with the ability to mentor and nurture an enthusiastic, growing team. You will be essential to the direction and development of the division and involved with pitching new business in fashion, beauty, tech, and design.PRIMARY RESPONSIBILITIES Develop and implement social strategies aligning with client business goals Closely manage the entire Digital Team within our management structure and ensure that client KPIs are being met and client health is strong Work cross-agency with other divisional leads to ensure multi-service strategies are cohesive and integrated Maintain relationships with high level influencers, agents, freelancers, and other creative agencies Develop and hold strong relationships with senior client contacts Maintain relationships with contacts at the main social media platforms Possess a robust network of creatives to tap for content services, inclusive of: photographers, illustrators, videographers, designers and art directors Create creative content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic) Conceive and execute large scale social-focused activations and events Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings Oversee Factory’s own social strategy and use it to demonstrate our digital capabilities Contribute to new business proposals and pitches to land exciting new clients in coordination with our Supervisor of Growth Work across the agency to promote collaboration, knowledge sharing and best practices