Your role will involve managing a team, managing the digital media agency, collaborating with cross-functional departments, and staying updated on industry trends to ensure the company remains at the forefront of digital media innovation. We place the customer at the heart of everything we do. To our core, we always uphold a commitment to diversity, equity, and inclusion in everything we do and foster a culture of belonging. Accountability: Daily, weekly, monthly responsibility for the results from the paid media channels including but not limited to traffic, sales, CAC, ROAS, budget, etc. Deliver against marketing KPIs for the season (ROAS, LTV, CPC) Communicate campaign results to marketing and merchandise partners Recommend shifts in tactics to meet the strategic marketing objectives based on tactics performance/return Build attribution model to drive “single source of truth” on activation / performance with customers to inform marketing mix decision making Build centers of excellence by forming working pods that combine media strategy, planning and buying to optimize platforms and use internal specialists vs. intermediaries, to improve transparency, agility, and impact Build/buy marketing applications that enable personalization and right offer recommendations/products throughout journey Invest in / develop capabilities that create customer interfaces to accelerate customer value creation through MarTech Deliver seasonal execution of media plans Deliver on budget plans Deliver comprehensive attribution models Create media marketing-technology plan Analyze campaign results to identify incremental sales opportunities Develop presentations and reporting of media performance to other areas of the business Review tactical execution of campaigns; including feedback and recommendations to ensure expected strategic results are achieved Stay current with business results, strategies and industry standards and practices
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