VICE PRESIDENT MARKETING, MOVADO

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. Reporting to the Brand President, this position will be responsible for developing and implementing a dynamic brand strategy including marketing and brand guidelines with the objectives of increasing brand awareness, driving brand growth, building the image of the brand and creating superior brand equity primarily in the United States. Key Activities: Brand Strategy: Develop strategic, consumer-driven plans that maximize brand equity, brand image, brand awareness as well as revenue and profit Manage and track the advertising and promotional budget, ensure spend is prioritized against brand priorities and relevant growth opportunities Conduct brand performance analysis to drive effective decision making Monitor category dynamics and competitive activity to create contingency plans when the budget is at risk Monitor market trends and competitive information Marketing: Develop world-wide marketing strategy (with the principle focus on the U.S. ) including marketing mix, advertising media mix and PR strategy (utilizing internal shared services when appropriate) to drive brand growth and build image and equity Own and manage insights-driven creative and marketing briefs, and lead go-to-market plans for new product launches, campaigns and activations Create programs that drive consumer loyalty and increase brand trust Develop and manage brand influencers and influencer strategies to drive brand visibility, sales and social media impressions Drive design of POS display material, product packaging, collaterals and other brand specific materials utilizing internal and external resources Ensures that the look of the website is consistent with the brand image Our people are the corner stone of our business - we invite you to grow your career with us.