Vice President, Marketing, Aveda North America

Aveda is the leading high-performance, plant-based hair and skin care brand, trusted by millions of guests and thousands of artists and salons around the world. In this role you will lead the development of the Aveda brand marketing strategy for the NA region to drive brand growth and increase market share by elevating brand awareness, consumer acquisition, retention and loyalty. \- Own 360-degree strategy across consumer insights, POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyalty and marketing analytics. \- Responsible for end-to-end Product Marketing (NPL forecast, product pipelines, launch cadence, strategic assortment strategy, partnering with account management to determine retailer needs, pricing and promo strategy) \- Responsible for influencer strategy, product positioning, brief development and final co-approval of content \- Monitor KPIs and brand health measures including insights into purchase intent, sentiment, customer acquisition/retainment/reactivation, growth of hero repeat purchases, conversion rates, market share, growing priority consumer segments, etc. \- Experience leading advertising process, ideally with outside advertising agencies \- Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company \- Strong verbal, written and formal presentation skills including ability to communicate complex ideas in a simple way \- Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver \- Demonstrated instinct for strong storytelling (written and visual) with the ability to collaborate successfully with creative partners \- Excellent judgment and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues \- Deep subject matter expertise in building and evolving a consumer brand through its various growth stages - including high growth \- Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies \- Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge) \- Deep experience in planning and executing marketing programs across the digital ecosystem.