April 16, 2021

Vice President, Licensing & Marketing

Confidential Northern NJ, New Jersey

Oversee all areas of licensing with a focus on business development and strategy on acquiring new licenses and managing existing partners. Initiate marketing efforts focusing on PR, digital and print to build proprietary brands. Identify, research, and evaluate fashion, digitally native and entertainment brands which are appropriate for footwear and apparel Coordinate a marketing, creative and financial proposal to present to Licensors Perform analysis of potential new deals – financial impact to the company Negotiate financial proposal, other business terms and execute contracts Work with SVP of sales to monitor annual guarantees with licensors and initiate a sales objective plan to mitigate any shortfalls Interface with sales, creative and finance teams Liaise between Licensor and HK compliance team to ensure all compliance mandates are established and achieved Negotiate audit findings with Licensors Prepare annual marketing plans as requested by Licensors Finalize and execute all licensing contracts and distribution agreements with international distributors Meet with licensors on a monthly/quarterly basis to provide updates on their brands Provide sales, creative, and retail updates on each specific brand Minimum 10+ years in licensing or related industry Strong relationships within the Licensing community Excellent organizational, planning, problem-solving, leadership and entrepreneurial skills Marketing experience in building brands through PR, advertising, digital and social media Ability to manage and prioritize multiple licenses and deadlines Strong skill set for evaluating new licensing opportunities Excellent negotiating skills Results oriented with a proven track record Minimum of a BS/BA Footwear and apparel experience is a plus E-Commerce experience a plus

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