Forever 21 is looking for a seasoned, passionate Digital Transformation leader to take on the role of VP, Digital Products and Technology reporting into the Sr. Vice President of Digital Technology, Engineering and Data with leadership responsibility across all digital technologies including Ecommerce, Digital Marketing, Customer Service and Marketplace. Are you an ecommerce marketplace leader looking for a new opportunity to chart and implement the technology roadmap for an international omnichannel retail platform? The ideal candidate for this role will have a background leading and managing ecommerce technology for an omnichannel retail company. Owns customer experience and product roadmap across all digital touchpoints focusing on customer centricity Leads User Experience design, Product Management and Engineering functions to deliver new features and functionality in conjunction with the technology team Drives data-driven culture and decision making and is deeply familiar with web funnel optimization, A/B testing and personalization Drives technology strategy and implementation for Marketplace and international operations Enables technology for fulfilment and omni-channel vision/strategy by partnering with retail team supply chain and leads online execution of channel-agnostic strategy Leads and develops multifunctional, high-performing e-commerce/digital teams; manages distributed scrum teams of product managers, engineers and quality assurance Manages supplier relationship and compliance for all partners and system integrators for digital engineering Manages operating budget on the technology side and drives continuous improvement through efficiencies and innovation Works cross functionally with partners in the Distribution Center, IT, Community, Digital team and Store Operations to ensure efficiency in both back- and front-end operations for a flawless guest experience Remains up to date on current and emerging technologies and trends and how they can be incorporated into the existing business plan Responsible for the development, integration, and ongoing support of any new technical strategies or processes in relation to web page design and optimization, applications development, and search engine optimization Analyzes current and projected ROIs on all initiatives to assist in long-term planning for the department and its multiple functions Maintains an informed POV on site UI/UX opportunities for optimization of conversion and margin, for both website and mobile app Owns communication to both F21 and SPARC leadership with respect to the F21 Digital Technologies Partners with Digital business leadership to deliver digital capabilities on the technology platform. Bachelor’s degree in Information systems with deep understanding of digital technologies Must have 15+ years of strategic ecommerce technology management experience, preferably within apparel and/or specialty retail and or tech companies, with the proven ability to develop and implement a successful ecommerce technology; 5+ years of senior management–level experience required Prior experience in some or all of the following technology areas is essential: conversion improvement, customer loyalty and retention, search engine optimization, online/mobile marketing, web analytics, customer service, and E-commerce order fulfillment and distribution/shipping, drop ship and marketplace Strong technology knowledge/background is a must-have.
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