US Sales Lead

Rule 28 is a science-led performance cycling apparel brand, wind tunnel tested at Silverstone SSEH and ATP Performance, built on the idea that kit should be engineered, not just designed. We work with pro athletes including Dylan Johnson, Mike Woods, Adam Roberge, and Emma Langley, and we're building out our US presence from Austin, Texas. Content isn't the focus of this role — we've got that covered through our athletes — but there's a small documentary layer to it. If you naturally post when you're out at a shop, an event, or building something new, great — it's a small part of the role, not a production job. We want someone who lives this sport, and that means building the role around your season, not despite it.Direct access to the athlete network and brand story to use in your pitches — this isn't a role where you're selling on your own.