Meta is seeking a results-driven Strategic Partner Manager to lead relationships with fashion creators across Instagram and Facebook and Meta products. This role owns a portfolio of high-value fashion creator partnerships, working to deepen their presence, product adoption, and monetization on Meta platforms.
The SPM will act as a trusted advisor to creators and their representation, while serving as the key cross-functional partner for Fashion within Global Partnerships — connecting creator needs to Product, Marketing, and Comms.
This is a highly cross-functional, externally-facing role that requires deep fashion industry fluency, relationship-building skills, and the ability to operate with autonomy in an ambiguous, fast-moving environment.
**Responsibilities**
Own and grow a portfolio of ~250 strategic fashion creator relationships, serving as the primary point of contact and trusted advisor
\* Develop and execute partnership strategies that drive product adoption, content investment, and monetization outcomes for creators on Meta platforms
\* Build executive-level relationships with creators, talent management, and representation across the fashion industry
\* Serve as a key cross-functional POC for Fashion — partnering with Product, Marketing, Comms, Sales, and Policy to translate creator needs into internal action
\* Design and land tentpole moments and programs tied to key fashion industry events (Fashion Weeks, awards)
\* Drive adoption of Meta's creator monetization and commerce products within the fashion vertical
\* Provide structured market and competitive intelligence on fashion creator sentiment, platform preference, and emerging trends to inform product and GP leadership
\* Represent Meta externally at industry events and evangelize the creator opportunity
\* Track, measure, and report on portfolio health and partnership impact against goals
**Qualifications**
7+ years of experience in partnerships, talent management, creator/influencer marketing, media, entertainment, or a related field
\* Experience working directly with creators, talent, agencies, or representation
\* Demonstrated experience building and managing external relationships
\* Experience influencing and driving alignment across cross-functional teams (Product, Marketing, Comms)
\* Communication and presentation skills, with experience presenting to senior external stakeholders
\* Experience operating with a high degree of autonomy in a time-sensitive, ever-changing environment with multiple competing priorities
\* Analytical skills, with experience using data to prioritize a portfolio and measure partnership impact
\* Bachelor's degree or equivalent experience Experience designing and executing creator programs tied to major industry moments (e.g. Fashion Week activations)
\* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
\* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
\* Familiarity with Meta's creator products including monetization tools, and commerce surfaces
\* Established network across fashion creators and creator representatives and management firms
\* Understanding of the competitive creator platform landscape (TikTok, YouTube, Pinterest, Snap)
\* Direct experience in the fashion industry — brands, publishers, agencies, talent management, or fashion media
\* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
\* Experience managing a portfolio at scale (250+ relationships) with a tiered engagement model
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