Feb. 10, 2021

sr. Marketing Data Analyst

KOHLS Menomonee Falls, Wisconsin

Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. Elevate measurement methods in three key marketing measurement activities: attribution (quantifying the contribution of each element of advertising); optimization (using predictive analytics tools to run scenarios for business planning); and allocation (real-time redistribution of resources across marketing activities according to optimization scenarios).ACCOUNTABILITIESMeasurement Campaigns, Analysis & Modeling \- Generate insights to tell the story of how all the moving parts of a campaign collectively drive sales and what happens when you adjust them. Required \- 5+ years of experience preferably working within a marketing and/or analytics organization \- Confident with SQL \- Expert-level understanding of statistical analysis methods. \- Experience working with data visualization tools (e.g. Tableau, PowerBI).

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