Sr. Manager, Global Public Relations

Coach is a global fashion house founded in New York in 1941. Primary Purpose: The Senior Manager, Global Public Relations is responsible for developing and implementing a global men’s and women’s PR strategy, in line with Coach’s brand vision to support the achievement of our business goals. This person will report to the Global Head of Public Relations. Partner with the Global Head of Public Relations in building a global men’s and women’s PR strategy, driving all PR initiatives Strategize, ideate and secure national and regional media coverage across key print and digital/social outlets Support and drive the development of media partnerships Build and maintain media and partner relationships nationally Partner with team on planning and execution of all launches and events, including season runway shows Partner with Brand Communications team and Business Units on executing PR strategy in global markets Strategize, secure and manage talent press, partner with VIP teams Oversee sample requests from national and regional media outlets, support internal requests Oversee placement and tracking of seasonal product orders and coordinate seasonal product photo shoots Manage global PR creative asset brief for men’s and women’s collections Manage, mentor, and guide PR team to ensure efficiency and success The accomplished individual will possess... Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.