sr. Manager, Email & Sms Marketing

## Company presentation Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story. \- Responsible for the execution of Coach's global digital direct marketing strategy \- Design and build best-in-class email and SMS marketing programs including advanced automations, journeys, segmentation and personalization for marketing, transactional and operational campaigns \- Coordinate daily with the Coach marketing team to understand the email strategy and deliver flawlessly executed direct marketing campaigns \- Responsible for developing sophisticated direct marketing segmentation to target the right customers at the right time \- Proactively manage and monitor email deliverability including successful campaign deployment (correct file size and send speed) and ISP inbox placement \- Execute data email hygiene strategies such as ECOA, email append and cleansed backfill \- Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions \- Develop and execute a robust testing plan to improve personalization across direct marketing channels inclusive of product recommendations, relevant content and customized send frequency \- Develop email best practices to share with stakeholders across the organization including creative, marketing, ecommerce and buying \- Identify, assess, and communicate brand pain points in order to improve processes, modernize the digital experience, and create engaging customer touchpoints \- Provide strategic guidance on new and native features while constantly monitoring industry trends and best practices \- Drive and monitor success of the program, campaign and segment levels - identifying and reporting on all areas to track effectiveness of the programs and clearly articulate optimizations - including open, click through and conversion rates, unsubscribes, bounces and revenue per send \- Manage day-to-day relationship with 3rd party email and SMS vendors including Sales Force, Oracle, Return Path, Attentive and campaign execution agencies \- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.