Drive demand related analytics including customer segmentation analysis, marketing mix optimization, and merchandise analysis Develop LTV insights and recommendations to maximize CLV Design, build and automate key business metrics using data across different marketing systems and tools into digestible visualizations Build a strategic analytics function that informs eCommerce, marketing and merchandising strategies to positively impact company objectives. Recruit, guide and develop a team to deliver quality analysis, interpretation of findings and clear articulation of results and insights to internal business partners Analytics Gathers and mine data from all relevant sources including internal customers, agencies, Adobe Omniture, Google Analytics, web-based applications and surveys Provides competitive insights relating to online selling strategies and market trends through third-party data and internet research Forecasts and/or predicts customer behavior based upon trends, research and analysis Performs data validation and quality assurance on stakeholder reporting Support new technology implementation with ongoing data management and system administration needs Champion a culture based on data driven insights and recommendations. 5+ years of experience in Analytics & Reporting, preferably for a specialty retailer 5+ years management experience required with demonstrated success building, developing and leading a high performing team. Strong understanding and experience with cloud providers (GCP, Azure, or AWS) Web analytics experience with Adobe Analytics or Google Analytics 360 a plus Experience with Salesforce Commerce Cloud and Dynamic Yield a plus Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job.
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