Sr. Director - Global Brand Partnerships, Advocacy & Social Media

This person will partner closely with leaders across Marketing, Creative Studio, Digital, Customer Experience, Regional PR/Communications teams, Investor Relations and Corporate Communications as well as a network of external agency partners in a leadership capacity to develop, implement and monitor all initiatives. Key KPIs for Performance Measure: ROI: direct measure of sales value generation via advocacy (Celebrity & Influencer) and Brand Partnerships (paid or organic pull media) Earned Media Value via 3rd party outside-in activity Organic Search Uplift Brand Equity Measures: Brand Lift studies, where appropriate Positive Brand Momentum as measured by Brand Tracker Unaided Brand Awareness as measured by Brand Tracker The successful individual will leverage their experience in celebrity relations, new media and brand communications to… Brand Advocacy: Develop and implement a global Celebrity and VIP constellation strategy to increase visibility, desirability and exposure for the brand, ultimately driving positive brand momentum. Work closely with the VP Global Brand Marketing, VP Global PR, cross-functional Marketing partners and BU leads to drive a market-relevant strategic approach to pull media amplification initiatives including new media and brand partnership opportunities. Social Media: Serve as the connective tissue between Social, Brand Partnerships and Advocacy teams to align approach, measures and deliver KPIs that build brand value Innovate social strategies that support brand initiatives with focus on brand-building, storytelling, consumer engagement Partner closely with Brand Marketing, Merchandising, Creative Studio, Talent and PR teams to align priorities and serve as a true brand steward, ensuring consistent effective content activation, with innovative and integrated campaign launches across key social channels delivering on objectives Investigate social technologies & emerging platforms and trends to uncover opportunities for ongoing growth and innovation The accomplished individual will possess... 10+ years of experience in Public Relations, Bookings, Talent Agency/Representative Experience; Retail experience a plus Strong fashion sense and awareness of popular culture Strong media, stylist and celebrity-related contacts Highly developed leadership and communication skills; can galvanize groups to execute against a vision Tactical strategic thinker who can balance intuitive and analytical Resourceful self-starter who is highly motivated, energetic, and accord-building, as well as able to motivate others by his/her example Strong business acumen Proven people leader who can engage and develop talent Articulate, with exceptional oral and written communication skills Proven track record of celebrity dressing and securing media placements Excellent relationship building and influencing skills. Our Competencies for All Employees Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.