Sr. Director, Digital Optimization

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. The Sr Director of Digital Optimization and Personalization will lead a team responsible for the integration, best practice application, and ongoing optimization of ecommerce technology tools to drive acquisition, conversion, and retention across the ecommerce portfolio of our family of brands. Develop Tapestry’s Ecommerce Technology architecture strategy and approach Partner with Brand Ecommerce teams to design, develop, implement, and track conversion optimization programs Operationalize Tapestry’s next generation Personalization and Optimization tools to drive growth Deliver an integrated, responsive, and scalable content personalization program Optimize platform and 3rd party tools including navigation, product presentation, recommendations, and other elements of the digital experience Deliver and optimize personalized campaigns and offers Bachelor degree preferred 10+ years of experience of digital and ecommerce optimization experience Ability to execute and manage change across multiple functional teams including technology, marketing, and merchandising Experience with digital tools such as Commerce platforms Digital experience management and testing Digital analytics Content Management Tag management Personalization / Product recommendations Customer data platforms / Data management platforms Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.