Sr. Director, Digital Lifecycle Marketing

The team will work closely with Digital IT, DataLabs and Brand Merchandising, Ecommerce, and Marketing teams to bring together customer data, advanced data science, merchandising strategies, and marketing execution across digital engagement and sales channels. The Senior Director of Digital Lifecycle Marketing is a transformational leader responsible for managing a team tasked with identifying and implementing new tools and capabilities, defining new processes, and motivating change across COE’s and brand teams. The Sr. Dir leads his/her team to operationalize customer data and insights across Tapestry’s global digital assets and brands. This role will be responsible for the design and ownership Tapestry’s Martech and Customer Data Platforms, the development of capabilities to build customer engagement strategies and journeys, and the operationalization of new processes across brands to improve internal efficiency and marketing effectiveness. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.