Feb. 1, 2021

sr. Digital Analyst

SALLY BEAUTY CORPORATE Denton, Texas

Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies. The Sr. Digital Analyst will perform deep dive analysis using Google Analytics to support our stakeholders with regular insights and recommendations for the user's online experience. Using Data Studio and Excel they will highlight customer insights and provide recommendations to the business to inform strategic decisions. Exposure to a diverse set of digital marketing platforms, digital media, web analytics, and social media analytics is necessary, with a good sense of connecting online user actions to business metrics to measure overall business goals. \- 3 years of experience in marketing analytics, statistical analytics, or related roles in digital marketing \- In-depth knowledge of the various paid marketing channels and analytics platforms (i.e. Google Analytics, Google Tag Manager, and Google Optimize).

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