Sr Designer ( Gen Z)

Job Description

About the Role

We are seeking a highly creative, trend-driven Gen Z Sportswear Designer to lead the design and development of sportswear categories for a contemporary, youth-focused brand. This person will bring a strong point of view on Gen Z consumer preferences, emerging fashion trends, and the intersection of lifestyle and performance design. The ideal candidate has a strong sportswear aesthetic, a deep understanding of category development, and the ability to translate trend insights into commercially successful products.

Key Responsibilities

Design and develop innovative sportswear product categories aligned with the brand’s vision and Gen Z market trends. Research fashion, cultural, and consumer trends to identify new opportunities in sportswear. Create seasonal concepts, color stories, fabric direction, silhouettes, and key item ideas. Drive category design from concept through final execution, ensuring products are both trend-right and commercially viable. Collaborate cross-functionally with merchandising, product development, technical design, and production teams. Develop sketches, technical flats, CADs, and presentation boards for seasonal reviews. Partner with sourcing and development teams on fabric, trim, and construction direction. Ensure designs align with the target customer, price point, and brand positioning. Present concepts and seasonal direction to internal stakeholders with confidence and clarity.

Qualifications

5+ years of experience in apparel design, with a strong focus on sportswear categories. Strong understanding of Gen Z fashion trends, youth culture, and market dynamics. Experience designing for contemporary or mass-market apparel brands preferred. Strong portfolio showcasing sportswear design, category range, and