About the Role The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. What You'll Do • Research Project Ownership • Lead end-to-end consumer research projects – from scoping, design, fieldwork, analysis to stakeholder readouts • Turn business needs into clear learning plans: objectives/hypotheses, methodology recommendation (qual/quant/mixed), and a realistic timeline and budget plan in partnership with your leader • Research Execution (Qual, Quant, Mixed) • Execute hands-on research deliverables: guides, screeners, surveys, stimuli, fielding, and analysis • Run qualitative and quantitative workstreams (focus groups, IDIs, ethnos, online communities, surveys, trackers, concept testing, etc.) Who You Are • 2-4+ years in consumer insights, marketing research, and/or strategy/strategic consulting • Hands-on experience across qual and quant methods, including: • Supporting and/or leading (with manager guidance) focus groups, 1:1 IDIs, or online discussion boards • Analyzing quantitative data and translating it into clear learnings • Executing mixed-method studies that connect multiple inputs into one holistic story • Strong proficiency in Microsoft Office, especially Excel and PowerPoint • Retail (especially apparel) experience is a plus • Naturally curious and detail-oriented, always asking the next question and seeking nuanced human understanding • Take the initiative, by pulling what’s needed and bringing a proposed approach or draft response for review rather than waiting for direction • Turn data and learning into clear “so what” insights and practical recommendations • A clear, polished communicator (written + verbal), comfortable presenting to senior audiences • Organized and reliable, able to manage multiple projects with strong prioritization and follow-through • A growth mindset, with a value for feedback and continuously looking for ways to improve • Proactive and collaborative, seeking opportunities to partner with peers and contribute to team learning • Passionate about fashion and apparel
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