Senior Paid Social Specialist - Luxury Fashion ClientNew York City or Remote (Eastern Time Zone only)Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.Our Paid Social team delivers best-in-class, highly sophisticated branding and performance media to Code3’s diverse client base. In this role, you’ll have the opportunity to hone expert-level media skills across major media platforms and solve challenges of all shapes and sizes for some of the largest brands in the world.Note: Due to in-person client meetings and events, it is strongly preferred that candidates for this position are based in the New York City metropolitan area and required to be based within the Eastern time zone.What you’ll doBuild, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.Collaborate with team on media planning to support client and campaign strategyManage campaign budget pacing and execute bid adjustments as neededPerform campaign QA on your own campaigns, ad sets and ads, plus those built by other team membersBuild and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendationsPull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRsMaintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trendsRecommend changes to existing products, policies, and processes that improve overall performanceLeverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategyRoutinely check social platforms and campaign dashboards for performance updates and anomaliesSupport team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement etcWho will love this roleYou have a curious, strategic mind-set and enjoy problem-solvingSomeone with a passion for testing and challenging the status quoA self-motivated drive to learn & openness to feedbackYou should have2-4 years of paid social activation experience in at least 4 of the following: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedInExperience activating paid social campaigns across awareness, consideration and conversion objectives.Experience buying ads on social platforms (execution, optimization, analysis).Experience in pixel generation and placement recommendation for third-party tracking needs based on campaign strategy and manager direction.Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. We encourage applicants from all backgrounds.
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