Social Media Strategist

Content may include photography, graphics, short-form video, Stories, Reels and written copy.Develop, manage and schedule social media content calendars using social media management platforms, coordinating content around marketing campaigns, seasonal initiatives, product launches and key business priorities.Write compelling social media copy that reflects each brand's unique voice while encouraging engagement and driving traffic to stores and ecommerce.Monitor social media communities by responding to comments, messages and customer inquiries in a timely, professional and brand-appropriate manner, escalating customer service issues when needed.Identify emerging social trends, platform features, viral content opportunities and cultural moments that can be leveraged for the brands.Collaborate with photographers, stylists, creative teams, merchandising, ecommerce and marketing partners to develop engaging content that supports business objectives.Partner with paid media teams and agency partners to ensure alignment between organic and paid social initiatives.Monitor social media analytics and prepare regular performance reports, providing insights and recommendations to improve engagement, audience growth, traffic and content performance.Conduct competitive analysis and monitor industry best practices, identifying opportunities for innovation and continuous improvement.Assist with on-location content capture, store visits, photoshoots, influencer events and other marketing initiatives as needed.Utilize AI-powered tools to support content ideation, copy development, trend research and workflow efficiency while maintaining brand standards and editorial quality.Stay current on evolving social media platforms, content formats and algorithm updates to continually improve strategy and performance. Education Bachelor's degree in marketing, Advertising, Communications, Journalism, Public Relations or a related field. 3+ years of professional social media marketing and content creation experience, preferably within retail, fashion, ecommerce or consumer brands.Demonstrated experience creating original social content, including photography, short-form video and written copy that drives engagement.Photography, video editing and content production experience preferred. Strong understanding of current social media platforms, algorithms and best practices.Excellent writing, editing and storytelling skills with the ability to adapt to multiple brand voices.Proven experience creating original social-first content, including short-form video, photography and lifestyle content that resonates across platforms.Proficiency with social media management and publishing platforms such as Sprout Social, Sprinklr, Hootsuite, Later or similar scheduling and analytics tools.Strong knowledge of social media analytics, reporting and performance optimization.Experience using content creation tools such as Adobe Creative Cloud, CapCut, Canva and mobile editing applications.Familiarity with AI tools that support content ideation, copy development and workflow efficiency.Understanding of retail, fashion, merchandising and consumer trends.Excellent organizational, communication and project management skills.Ability to prioritize multiple projects and meet deadlines in a fast-paced environment.Strong attention to detail with a collaborative, proactive approach.