SOCIAL MEDIA MANAGER, Nike Swim

The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel About Nike Swim - Licensee of Perry Ellis International Based in Portland, Oregon, Nike Swim is rooted in a passion for connecting all athletes* to the water. Responsibilities Social Media Develop monthly, quarterly and yearly social media strategy for the brand - social strategies will be on-brand, innovative and utilize our unique voice/positioning Develop activity calendar & social media feeds for the brands across all existing channels and potentially develop strategies for emerging social media platforms Manage all scheduling for social marketing programs by utilizing integrated day-to-day activity plans Use best practices for social media to assist with the expansion of the brand by increasing both followers and engagement across all social platforms Review social platform performance using social media analytics and provide recommendations & regular reporting to improve Establish guidelines and unique approaches to each social media platform. Maintain balance of original content together with user-generated content in order to optimize consumer engagement and brand advocacy Monitor and respond to all brand conversations while collecting and analyzing data for ongoing campaigns Develop and maintain relationships with social media influencers for inclusion in our social channels Keep marketing group informed and up-to-date with current events in relation to social media Drive ideation and innovation on social voice, storytelling, and content to bring the brand's multiple dimensions to life (across broad range of content types including video, still imagery, and animations) Express our company’s views and products creatively and aligned to our established voice & creative aesthetic ( this includes copy, imagery, graphics and video) Digital Media Work closely with brand marketing manager in the development and execution of all paid media for use in social media channels. This includes social advertising, digital advertising and brand activations In partnership with the Senior Marketing Director manage all social budgeting efforts Serve as social brand representative for all brand and related activities Influencer and Partnership Collaborate on the strategy & execution of our influencer marketing Leveraging influencer connections and relationship-building skills to help tell brand stories, as well as drive intent and demand for our products Driving how we measure success and learnings, to continue to grow our influencer marketing Develop creative ways to work with existing and new brand partners Skills Exceptional knowledge and understanding of the Social Media landscape – including content ideation & optimisation, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms. and the ability to communicate a consistent brand voice within the relevant format of each channel Strong content creation skills (graphic design, photography knowledge a plus) Proficient in the following programs: Expert level understanding of all social media platforms including but not limited to, Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, etc Analytic summary and listening tools associated with all social platforms (where applicable) Google applications (mail, drive, sheets, slides, docs) or equivalent programs Google analytics Asset management systems and listening tools like Sprout, Sprinklr, Social Bakers, Curalate, Fanreel, Shopify, etc.