Social Media Manager- Fashion Retail

Overview

Are you always on Instagram or TikTok? Do you love fashion, know what’s trending before everyone else, and have an eye for content that makes people stop scrolling?

Uptown Cheapskate Reno is a brand-new store and the first Uptown Cheapskate in Nevada! We are currently open to buy, building an amazing inventory of fashion from the Reno community as we prepare for our Grand Opening in October.

We’re looking for a creative, outgoing, fashion-forward Social Media Manager / Fashion Buyer to help build our local brand, grow our social media presence, and become an important part of our buying team.

This is a hands-on role for someone who loves fashion, content creation, social media, and working with people. You won’t be sitting behind a desk all day — you’ll be on the store floor finding great product, creating content, working with our team, interacting with customers, and helping make Uptown Cheapskate Reno the place everyone wants to shop and sell.

Social Media & Marketing

You’ll help bring Uptown Cheapskate Reno to life online by:

Helping create, maintain, and implement a consistent social media content calendar and posting schedule
Planning content in advance around store priorities, promotions, events, buying needs, seasonal trends, and our Grand Opening
Creating fun, engaging content for Instagram, TikTok, Facebook, and other social platforms
Photographing and filming great incoming clothing, shoes, handbags, accessories, and designer finds
Creating Reels, Stories, posts, and short-form video content
Highlighting what we're currently buying and encouraging customers to bring in their closets to sell
Promoting new arrivals, events, giveaways, special promotions, and our October Grand Opening
Featuring team members and helping showcase the fun personality of our store
Staying current on social media trends, sounds, formats, and content ideas
Helping grow followers, engagement, and our local Reno audience
Responding appropriately to social media comments and messages
Helping promote our Insider program and build excitement around the store
Identifying opportunities to collaborate with local influencers, businesses, schools, and community organizations
Tracking what content performs well and using those insights to improve future posts
Following Uptown Cheapskate and franchise brand standards for logos, trademarks, imagery, promotions, and brand placement
Ensuring social media content complies with applicable platform, copyright, trademark, music-licensing, advertising, and promotional requirements
Using only appropriately licensed or platform-approved music, audio, images, graphics, and other creative content
Helping ensure influencer, giveaway, sponsored, or promotional content includes any required disclosures or notices
Reviewing content before posting to help protect the brand and maintain a consistent, professional voice

We want someone who is comfortable getting creative and actually making the content, while also being organized enough to plan ahead and follow brand and legal guidelines.

Fashion Buying

Our Buyers play one of the most important roles in the store — they decide what makes it onto our racks.

You’ll also:

Evaluate clothing, shoes, handbags, and accessories customers bring in to sell
Select merchandise based on current trends, brands, condition, demand, and Uptown Cheapskate buying standards
Learn pricing and resale values across a wide variety of brands
Stay current on fashion brands, styles, seasonal trends, and what our customers are looking for
Provide a friendly and professional experience for customers selling items to us
Help process, organize, and merchandise incoming inventory
Spot especially exciting incoming pieces that would make great social media content

The combination of social media and buying means you’ll have a front-row seat to the best product coming through our doors — and get to decide how we show it off.

Who We’re Looking For

We’d love to meet someone who:

Loves fashion and knows current brands and trends
Has experience creating social media content for a business, organization, brand, or personal platform
Understands Instagram, TikTok, Reels, Stories, and short-form video
Is comfortable taking photos and videos and appearing on camera when appropriate
Has a good eye for what looks great visually
Can create engaging captions and content ideas
Is creative, self-motivated, and comfortable taking initiative
Is dependable and follows through on projects
Enjoys working with customers and being part of a team
Can balance creativity with the day-to-day responsibilities of working in a busy retail store
Is excited to learn fashion buying and the resale business

Previous professional social media experience is preferred. Experience with fashion, retail, resale, photography, video editing, Canva, or content creation is a plus.

Fashion buying experience is helpful but not required — we will train the right person.

Compensation & Benefits

$15.00–$17.00 per hour, depending on social media and buying experience
Performance bonus potential
Employee discount
Training in fashion buying and resale
Opportunity to build the social presence of a brand-new business from the ground up
Creative freedom to test new content and ideas
Advancement opportunities as the store grows
Be part of the opening team for Nevada’s first Uptown Cheapskate

Schedule

This is a full-time position averaging 35–40 hours per week. Hours will include a combination of social media planning and content creation, fashion buying, and other in-store responsibilities. Some weekend availability may be required based on store needs, events, and promotions.

Be Part of Something New

This isn’t a traditional social media job.

One minute you might be filming a Reel featuring an incredible designer bag that just came in, the next you’re helping evaluate a customer’s clothing, brainstorming a Grand Opening promotion, or grabbing one of your coworkers for a fun TikTok.

We’re looking for someone who wants to own our social media presence, help build a local following, and make Uptown Cheapskate Reno a recognizable part of the Reno fashion community.

We’re open to buy now and preparing for our Grand Opening in October. If you love fashion, social media, creating great content, and finding amazing deals, we’d love to meet you. Apply today!

Pay: $15.00 - $17.00 per hour

Expected hours: 35.0 – 40.0 per week

Benefits:

Employee discount
Flexible schedule

Application Question(s):

Are you available to work 35–40 hours per week, including some weekends as needed?
Please briefly describe your experience creating social media content for a business, organization, brand, or personal platform.
Which platforms are you most comfortable creating content for: Instagram, TikTok, Facebook, or others?
Are you familiar with basic social media requirements involving copyright, licensed music, brand standards, and sponsored/promotional disclosures?
Do you have experience with fashion, apparel, resale, merchandising, or buying? If yes, please briefly describe.

Work Location: In person