Social Media Manager

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to: Deliberate planning, strategy and goal setting Development of brand awareness and online reputation Content management (including website) Light SEO (search engine optimization) and generation of inbound traffic Cultivation of leads and sales Manage Paid Campaigning Keyword research Deliver Reports and Analytics from Paid and unpaid campaigns Reputation management Social Media Manager duties include: Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads) Identify and improve organizational development aspects that would improve content Create a regular publishing schedule and promote content through social advertising. Create and manage online paid campaign strategies for several clients Manage online review funnel for building online reviews and reputation. Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals Develop monthly reports on emerging social media trends that will be submitted to management Monitor the company's social media accounts and offer constructive interaction with users Monitor and improve company and client’s PPC campaigns Create methods for finding and saving online customer reviews Analyze the long-term needs of the company's social media strategy and offer quarterly reports to management that outline any necessary changes to the digital marketing plan Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, PPC management, design tools and applications Bachelor's Degree in Marketing, Communications or related field preferred 3+ years' experience in social media management 3+ years’ experience in PPC campaign management Exceptional multi-tasking skills Able to explain complex social media data in an understandable way Strong problem solving skills Knowledge of Google, Facebook, Instagram, Youtube, and Amazon’s advertising platform is required Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills The ability to stay highly organized with great attention to detail to multiple tasks and projects Have time-management skills and be deadline-orientated The ability to maintain strict confidentiality and discretion Excellent written and spoken English The availability to work minimum 15 hours per week, ideal times 10am EST to 4pm EST A friendly disposition A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely Ability to come in-person is preferred.