June 10, 2021


Perry Ellis International New York, New York

This role serves as the voice of the brand in the social space, creating innovative brand messaging and activations that engage consumers + influencers across multiple social media platforms. This person serves as the team organic social media strategist, content generator and channel expert whose ultimate goal is to communicate our brand positioning, boost engagement and increase followers.This person has a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape – including content ideation & optimisation, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms. Drive social strategy and innovating programs for brand marketing efforts Develop monthly, quarterly and yearly social media strategy for the brand - social strategies will be on-brand, innovative and utilize our unique voice/positioning Develop activity calendar for the brands across all existing channels and develop strategies for emerging social media platforms Manage all scheduling for social marketing programs by utilizing integrated day-to-day activity plans Use best practices for social media to assist with the expansion of the brand by increasing both followers and engagement across all social platforms Manage all social media feeds Review overall and individual social platform performance using social media analytics and provide recommendations to improve Establish guidelines and unique approaches to each social media platform. This includes copy, imagery, graphics and video Digital Media Work closely with brand marketing manager in the development and execution of all paid media for use in social media channels. and the ability to communicate a consistent brand voice within the relevant format of each channel Strong content creation skills (graphic design, photography knowledge a plus) Proficient in the following programs: Expert level understanding of all social media platforms including but not limited to, Facebook, Instagram, Twitter, Snapchat, YouTube, Pinterest, TikTok, etc Analytic summary and listening tools associated with all social platforms (where applicable) Google applications (mail, drive, sheets, slides, docs) or equivalent programs Google analytics Asset management systems and listening tools like Sprout, Sprinklr, Social Bakers, Curalate, Fanreel, Shopify, etc

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