SOCIAL MEDIA COORDINATOR - Fashion

Adecco Creative and Marketing is assisting a growing women's apparel brand in social media needs. The social media marketing specialist contributes to the company's success by owning daily execution and planning for the respective channel’s initiatives. This role will work with the Social Media Manager to customize brand-led marketing strategies to ensure local relevance, and quality growth and maximize impact and results. Responsible for day-to-day planning and execution of customer-facing messages across social media platforms for the Plus Segment brands Engage with external vendors in support of social media marketing campaigns Execute projects related to sweepstakes, contests, influencer takeovers and live events Maintain social media marketing calendars Collaborate with creative, PR and CRM partners to deliver brand-right messages to the right clients Deliver weekly reporting across established KPIs Familiarity with social media management tools such as Sprinklr, Hootsuite, Olapic etc. Clear understanding of social media sites (Facebook, Instagram, Twitter, Pinterest and YouTube) Strong critical thinking and analytical skills Strong conceptual thinking and experience in executing social media strategy Understand how to increase customer engagement as well as drive strong ROI Knowledge of top of industry trends, the latest social media marketing advancements, and relevant campaigns.