SOCIAL MEDIA CONTENT SPECIALIST

Overview With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. This is a full-time role for a candidate who will manage the maintenance and content for all of Forever21’s social media accounts under the direction of the Department Head and Assistant Manager. for social media marketing strategies, content creation, posting and brand cohesion Own the planning, content creation, management, and execution of creative and strategic posting across F21social accounts, including but not limited to Instagram, Instagram Stories, Reels, TikTok, Snapchat, Pinterest, and YouTube Ensure messaging, brand voice, and aesthetic curation is consistent across channels and in line with the F21 brand identity Write engaging and compelling copy with the ability to story tell across posts, platforms, and campaigns Own the execution of internal campaign rollouts across multiple social channels and platforms Liaise with the brand marketing department to ensure proper social support of ongoing priorities and initiatives Expand and engage the social community with daily listening, maintenance, conversation, and monitoring across platforms, with a particular focus on Instagram and Tikok Engage, grow, and convert social media fans and followers Help manage and prioritize real-time audience communication across social channels Work closely with the team across social, brand partnerships and influencer relations teams to deliver to internal and external standards Translate performance and analytic data to actionable insights and strategy changes Ability to produce on-trend videos Produce social videos for teams to utilize on social platforms (bts, current trends, tutorials, fashion hacks etc.) Experienced managing a social media for a large company, preferably in ecomm, fashion and/or lifestyle Strong collaborator who takes direction well and is a team-player Ability to pivot quickly and adapt easily to strategy or deadline changes Ability to manage multiple accounts Fluency in social media trends, both current and long term Experience rolling out campaigns across social media, in addition to daily posting maintenance Facility with social media posting, listening and analytics tools Ability and experience in capturing content optimized for social media, not just posting, or maintaining an account Extremely organized and thrives on multitasking, fast-paced environments