SOCIAL MEDIA AND CONTENT SPECIALIST

Equal parts creator, communicator, and analyst, this person will be responsible for driving the overall social media content across organic channels, managing the weekly content calendar, identifying social trends, & owning community management. Manage day-to-day operation of our social platforms, community management, and content calendar staying up-to-date on key trends and timely messaging Develop, define, and produce social-first content that drives engagement and growth across all social channels Manage social media reporting, analyzing trends and drawing insights from various data sources Work with the Marketing team to help define the strategy and ongoing optimization of social media channels Partner with key stakeholders to track and report on business KPIs for monthly and quarterly reporting with a focus on actionable insights Monitor SEO trends and user engagement to help go after new audiences Assist in developing playbooks and toolkits leveraging best community management practices to help increase engagement and brand loyalty Identify and incorporate key trends, and timely messaging into brand’s content strategy Drive test-and-learn approach to new creative concepts and messaging strategy informed by customer, campaign, and channel-level data Remain current and educated on all platforms, emerging platforms, changes to platforms and advances in technology and algorithmic developments 3-5+ years of hands-on experience managing social media channels for a DTC fashion or luxury brand Experienced in making, editing, and producing content for social media Strong understanding of social media platforms with a strategic & editorial mindset Experience interpreting data and utilizing social media analytics tools (Sprout & Google Analytics preferred) Intermediate graphic design experience and familiarty using Adobe Suite Excellent communication & project management skills with a positive, solution-oriented mindset Passionate about the social media landscape and building authentic social communities Bachelor’s degree; Marketing, PR, Communication, or related field This event is open to experienced, wholesale fashion industry job seekers who value DE&I. Sorry, store/field positions will not be represented at this event.