We are Caleres, a global footwear company with brands that fit people’s lives. We seek people who share our values and our ferocity for fit. Responsibilities As an SEO Specialist, you will: Partner with SEO Team to inform monthly performance reports evaluating the effectiveness of overall SEO strategy Perform competitive analysis to include an overall organic search strategy Stay ahead of industry news & developments in organic search, web analytics, and eCommerce Conduct SEO audits and present recommendations for content optimization, site enhancements and new features Lead keyword research strategy to inform on-page optimizations and monitor keyword performance Partner with SEO and CX Teams to strategize actionable steps for continuous testing and optimization Ensure local store listings follow best practices and are up to date to improve local discoverability Benefits you’ll enjoy: 30% shoe discount for all our brands Full benefits that start day one (medical, vision, and dental) Retirement benefits that start day one with company matching Relaxed dress code Qualifications We seek people with these qualifications: Bachelor’s Degree in Information Systems, Analytics or related field preferred 2-5 years’ experience in SEO and/or eCommerce Demonstrated understanding of SEO concepts and best practices including on-page optimization, internal linking, canonicalization, crawling & indexing, XML sitemaps, etc. Basic understanding of HTML, CSS, and JavaScript We care deeply about our associates and are committed to ensuring a safe & healthy work environment. Caleres is an Equal Opportunity Employer by choice.
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