SENIOR WOMEN'S PERFORMANCE DESIGNER, APPAREL

Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage dating back to 1895. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Designer works with the apparel team to ensure that each product meets the categories product brief and the seasonal design direction set by Creative Direction and Senior Management team. Key Responsibilities: Implement the seasonal Direction of the Category according to market trends ensuring consistency though products and ranges Advance category strategy through innovation, concept, and storytelling Influence the creative vision for specific ranges across the category Own off calendar work -flow for advanced innovation projects Partner with material development to drive progress in material innovation Accurately depict sketches, designs, ideations, technical drawings, and other required art / illustrations Effectively and efficiently navigate and use Reebok software tools and systems Create technical drawings and representations of fabric, trim, graphic, color and products such that construction information is interpreted exactly as intended Visualize seasonal ideas for ranges and product concept Conceptualize and design ranges in the specific Category and manage the creation process of the line range Proactively manage the creation of new products and prototypes Create supporting artwork that illustrates design concepts and tells stories Ensure an efficient process and communication flow between design, marketing and development Select appropriate methods of communications to accurately convey technical information in informal and formal situations Ensure proper handover of product design to development Reebok Design DNA: Ensure the product successfully meets the brand aesthetic by adhering to Reebok design DNA fundamentals Ensure construction, finishing techniques, and textiles enhance product usability Research and apply new and innovative ways to use existing & new techniques Attend and contribute to review sessions for designs, construction, fit, and/or prototypes Ensure design reflects market needs and product brief requirements Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers Gather and apply market research and/or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends