Awareness and demand generation strategies sit across both new customer acquisition as well as the retention of current customers. The CMO directly manages brand marketing leaders and their teams, as well as shared service teams in Creative, Digital Marketing, Social Media, and Photo Studio - a total team of approximately 65. Ensure each brand in the portfolio has an ownable positioning strategy and is communicated in a compelling and consistent manner across all channels and touchpoints. Collaborate with all internal teams to deliver against the brand experience across all consumer touchpoints including Point of Sale, DTC and Wholesale Ecommerce, DTC stores, Customer Service for owned brands and categories as well as licensed brands, categories, and distribution channels. Bachelor’s in Marketing; MBA is a plus 15+ years in Marketing with minimum of 5 years at a senior level (managing large teams, complex brand/distribution environments) Experience managing brand strategy, media, creative, customer acquisition & retention, digital/ecommerce marketing Bilingual preferred
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