**Primm’s** is a women’s fashion boutique based in **Winston-Salem, North Carolina**, offering stylish, feminine, and contemporary clothing for women who want to feel confident and effortlessly put together.
Our customer base includes women looking for fashion that can transition through different parts of their lives—from casual everyday outfits and weekend looks to date nights, events, vacations, and special occasions. Primm’s focuses on creating a boutique shopping experience where customers can discover pieces that feel current and distinctive while still being wearable.
### Our Location
Primm’s is located in **Winston-Salem, NC**, serving customers throughout the Winston-Salem and Triad community while building a brand that can reach women beyond the local market.
### Our Customers
The Primm’s customer is **style-conscious, confident, social, and expressive**. She enjoys keeping up with fashion but wants pieces that complement her personal style rather than simply following every trend. She values quality, versatility, flattering fits, and clothing that makes her feel good when she puts it on.
### What We Offer
Primm’s specializes exclusively in **women’s apparel**, with collections centered around:
* Trend-forward women's clothing
* Everyday and elevated casual styles
* Going-out and date-night looks
* Dresses and special-occasion pieces
* Seasonal collections and statement pieces
* Versatile wardrobe essentials
Our Mission
Our mission is to make Primm’s a destination where women can discover clothing that helps them feel **confident, feminine, stylish, and uniquely themselves**. We aim to combine the personal experience of a local boutique with a growing fashion brand and community.
**Primm’s — confidence looks good on you.** At Primm's, we believe shopping should feel personal, inspiring, and effortless. We are looking for an experienced Senior Stylist who has a passion for luxury fashion, an eye for timeless style, and a genuine talent for building lasting client relationships.
This position is ideal for someone who enjoys creating exceptional wardrobe experiences while helping grow a loyal clientele in a modern luxury boutique.
What You'll DoLuxury Styling
Provide personalized one-on-one styling appointments.Build complete wardrobes that reflect each client's lifestyle and personal style.Style clients for everyday wear, work, travel, special occasions, and events.Stay current on designer collections, trends, and fit.
ClientelingDevelop and maintain a book of business through exceptional service.Follow up with clients after purchases.Personally notify clients when new arrivals matching their preferences arrive.Schedule private shopping appointments and wardrobe consultations.Build long-term relationships that encourage repeat business.
Sales ExcellenceConsistently meet and exceed individual sales goals.Recommend complementary pieces to complete outfits.Deliver a luxury shopping experience from greeting through checkout.Help drive boutique sales through personalized recommendations and styling expertise.
MerchandisingMaintain beautiful sales floor presentations.Merchandise new arrivals according to Primm's visual standards.Create inspiring outfit displays and mannequin styling.Ensure the boutique remains polished and client-ready throughout the day.Inventory ManagementReceive and process new merchandise accurately and efficiently.Ensure all incoming inventory is properly tagged, steamed, merchandised, and sales-floor ready.Monitor inventory levels and communicate replenishment needs to leadership.Assist with weekly cycle counts and annual physical inventory.Maintain stockroom organization and ensure merchandise is stored according to boutique standards.Transfer merchandise between the sales floor and back stock while maintaining accurate inventory records.Identify discrepancies, damaged merchandise, and inventory shortages promptly.Support markdowns, price changes, and seasonal inventory transitions.Help maintain inventory accuracy within Shopify and other retail systems.Partner with leadership to analyze best sellers, identify slow-moving merchandise, and recommend merchandising strategies.
Team CollaborationMentor newer stylists through leadership and example.Assist with fashion events, trunk shows, and designer appearances.Contribute ideas for merchandising, events, and client outreach.Support the team in achieving store-wide goals.
Qualifications3+ years of boutique or luxury retail experienceStrong personal styling and wardrobe-building skillsProven success in luxury salesPassion for designer fashion and exceptional customer serviceExcellent communication and relationship-building abilitiesHighly organized and self-motivatedAbility to work Saturdays and occasional evening events
Preferred QualificationsExperience working with designer or contemporary luxury brandsClienteling and CRM experienceVisual merchandising experienceShopify or similar retail POS experienceSocial media or content creation experience is a plus
What You'll Love About Working at Primm'sWork with an exclusive collection of luxury designers.Build meaningful, long-term relationships with incredible clients.Be part of a boutique known for exceptional service and elevated style.Opportunities for career growth and leadership development.Competitive compensation plus commission and performance incentives.Employee merchandise discount.
If creating unforgettable shopping experiences is your passion and luxury fashion is your calling, we'd love to hear from you.
Benefits:Employee discountFlexible scheduleOpportunities for advancementPaid time off
Work Location: In person N/a
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