Jan. 6, 2026

Senior Sales Director (GM), Fashion and Family Footwear

New Balance Boston, Massachusetts

This role oversees two direct reports and works closely with merchandising, marketing, planning, and operations to deliver sales, profitability, and retailer partnership objectives. Team Leadership & Development • Coach, motivate, and develop the Sales team, as well as extended commercial cross-functional teams in merchandising, marketing, planning, and operations to ensure alignment and timely execution of strategic plans. Cross-Functional Collaboration • Serve as a member of the NA Commercial Leadership team, collaborating on strategic topics that aid in the delivery of New Balance’s commercial goals. • Collaborate with product merchandising teams to ensure long-term product strategy aligns with target consumer and account strategies. • Collaborate with planning and merchandising to develop sell in, sell through, and inventory goals for the channel.

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