SENIOR PRODUCT MANAGER, Classics - Heritage Running (Instapump Fury)

Since then, the art  of outpacing expectation has brewed in the brand’s DNA.​ This is what fuels Reebok to break up boundaries and incite movement. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA. Manages the team to ensure a full effective product creation process from design creation to initial productions. Product Strategy Develop initiatives that drive growth in line with Corporate and Business Unit strategies Execute the product line / category life cycle from concept determination through sales and distribution Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets Lead and manage cross-functional product line process Lead, manage, and include all appropriate functions in the range planning process inclusive of model selection, silhouette offer, color, and flow plan, etc Manage the life cycle of all products within the category Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic Lead / communicate seasonal product briefing process Assist / create product presentations for team, executives, GMM, and key milestone meetings Market Strategy Develop GTM strategies that encompass business planning, long-range concepts, product, distribution, marketing, and operations Ensure correct brand positioning of product line consistent with brand DNA Define and optimize market introduction timelines and approaches for different channels of distribution Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product and color introductions / merchandising assortments Prepare and communicate marketing strategy Industry, Market, and Consumer Acumen Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs Financial Aptitude Ensure business units achieve targeted financial results, revenue, and margin Ensure products / product lines meet market requirements while meeting budget, and targeted Go-In-Margin, revenue, quality / pricing, and timelines Analyze and prepare global category business performance reports Strategic Acting Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process Successfully partner with all other areas within and outside the department to ensure that stories, messages, and overall deliverables are in alignment with the entire department's goals Result Orientation Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process Manage Business (Processes and Projects) Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner Lead departmental and/or cross-function, special seasonal project teams Knowledge Skills and Abilities: Excellent analytical skills Excellent interpersonal skills Ability to work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing work efficiently Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance Utilize personnel, financial, and material resources effectively and efficiently to get things done Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process Successfully partner with all other areas within and outside of department to ensure that the story, message, and overall deliverables are in alignment with the entire department's goals