Senior Paid Social Strategist - Luxury Fashion Client

By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Paid Social Strategist is responsible for owning all aspects of paid social strategy, delivery, and reporting for their client(s) as well as supporting junior level social team members and collaborating with the account team. What you'll do: • Planning & Thought Leadership • Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices • Establish and evolve your clients' paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations • Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients • Work alongside Client Strategy team to develop the architecture and story-telling aspect of media recommendations • Data Analysis & Storytelling • Analyze multi-channel campaign performance to provide detailed insights, key learnings and recommendations • Work with large datasets and translate that into a story • Lead creation of decks for ad hoc requests and quarterly business reviews • Client & Partner Relationships • Regularly attend in-person meetings with the client • Join partners and clients at events at least once a month • Fosters strong relationships with platform reps in order to receive innovation, roadmap and other platform updates • Guides team brainstorms and vendor discussions to provide clients and campaigns with new ideas • People Impact • Closely collaborate and mentor junior level client strategy team members • Experience with luxury and/or beauty brands is a plus • Management experience is a plus By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people.