SENIOR MARKETING ANALYTICS ANALYST

The Senior Marketing Analytics Analyst is responsible for the identification and communication of business insights through the analysis of customer, sales, promotional, digital, and/or competitive data. This position is responsible for identifying business questions, extracting the data through relational databases or cloud platforms, analyzing and interrupting the data, and developing insights into stories to assist with business critical decisions. Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs. Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions. DATA MANIPULATION AND VISUALIZATIONIdentify and collect primary and secondary data variables to holistically answer business questions Maintain a deep understanding of the structure and location of various data sources to be utilized Assist team members in analyses requiring advanced data pulls Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions Identify and set up processes for data quality checks Lead in the set up and data pull for analyzing various marketing programs including A/B Testing